1. Who we are
[LEGAL NAME LTD] ("we", "us", "our"), trading as [BRAND], operates [WEBSITE]. We are the data controller for the personal data described in this policy.
- Registered address: [LEGAL ADDRESS]
- Company number: [COMPANY NUMBER]
- Contact for privacy matters: [EMAIL]
2. What data we collect
We collect:
- Identity & contact data: name, billing and delivery address, email address, phone number.
- Order & payment data: items ordered, order history and payment confirmation. Card details are handled by our payment provider — we do not store full card numbers.
- Technical data: IP address, device and browser type, and cookie data (see section 9).
- Communications: messages you send us by email or through our contact channels.
- Marketing preferences: whether you have opted in to receive marketing from us.
3. Why we use it and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Processing and delivering your order, managing your account | Performance of a contract |
| Responding to enquiries and providing support | Legitimate interests / contract |
| Sending marketing emails | Consent (or soft opt-in for existing customers) |
| Fraud prevention and site security | Legitimate interests |
| Analytics to improve the website | Consent (via cookies) |
| Meeting legal and tax obligations | Legal obligation |
4. Who we share it with
We share data only with parties who help us run the business, including our payment processor, our delivery and courier partners, the platform that hosts our website, the tools we use to send service and marketing emails, and our analytics provider.
We may also disclose data where legally required, for example under a court order or to a tax authority. We do not sell your personal data.
5. International transfers
Where a provider stores data outside the UK, we ensure it is protected by an adequacy decision or by appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
6. How long we keep it
- Order & transaction records: 6 years, to meet UK tax and accounting rules.
- Account data: while your account is active, then 12 months after closure.
- Marketing data: until you unsubscribe.
- Support messages: 24 months from the last exchange.
7. Your rights
Under UK GDPR you have the right to: access your data; correct it; erase it; restrict or object to processing; data portability; and withdraw consent at any time.
To exercise any right, contact us at [EMAIL]. We will respond within one month. We may ask you to verify your identity first.
8. Complaints
If you are unhappy with how we handle your data, you can complain to us directly at [EMAIL] and we will investigate. You also have the right to complain to the Information Commissioner's Office (ICO) — ico.org.uk, or 0303 123 1113.
9. Cookies
Our website uses cookies. Non-essential cookies (analytics, advertising) are only set with your consent via our cookie banner, and you can change your preferences at any time.
10. Changes to this policy
We may update this policy from time to time. The "last updated" date above shows the latest version. We will notify you of material changes on this page.